Privacy Policy

Effective Date: September 18, 2023

Last Updated: September 18, 2023

1. Introduction

This Privacy Policy ("Policy") is provided by Firstlayr, Inc. ("Hue," "we," "us," or "our") to explain how we collect, use, disclose, and protect your personal information and data when you use our website review and optimization services (the "Services"). We are deeply committed to safeguarding your privacy and maintaining the security of your information.

Your use of our Services constitutes your acceptance of the terms outlined in this Policy. Please take the time to read and understand these terms. If you do not agree with these terms, kindly refrain from using our Services.

2. Information Collection

2.1 User Information

In the course of providing our Services, we may collect the following categories of personal information from you:

• Name: Your full name or business name.

• Email Address: Your email address, which may serve as a point of contact and communication.

• Website URL: The web address of your website.

• Payment Information: If you choose to purchase our report, we may collect payment information, including credit card details.

2.2 Website Data

As part of our Services, we may collect data related to your website, including but not limited to its content, structure, and performance. This information is used solely for the purpose of conducting website reviews and generating optimization recommendations.

3. Use of Your Information

3.1 Website Reviews and Optimization

We collect and process the information you provide to conduct comprehensive website reviews. This involves analyzing your website's SEO, conversions, and bounce rate, among other factors, and generating detailed reports and recommendations aimed at improving your website's overall performance.

3.2 Marketing and Reviews

By using our Services, you expressly consent to the use of the content and optimization recommendations derived from your website for marketing and review purposes. This may include, but is not limited to, the use of anonymized and aggregated data in case studies, testimonials, promotional materials, and other marketing initiatives.

4. Data Security

While we employ reasonable safeguards to protect your personal information and the data associated with your website, it is important to acknowledge that no data transmission or storage method is entirely foolproof, and we cannot guarantee absolute security.

5. Sharing Your Information

5.1 Service Providers

We may share your personal information with trusted service providers who assist us in conducting website reviews, generating reports, and delivering our Services effectively. These service providers are contractually obligated to maintain the confidentiality and security of your information.

5.2 Legal Requirements and Protection

We may disclose your information when required by applicable law or legal process, or when we believe such disclosure is necessary to protect our rights, privacy, safety, or property. This includes responding to government requests, enforcing our Terms of Service, and safeguarding against fraud or security risks.

5.3 Business Transactions

In the event of a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will ensure that such a transfer complies with applicable data protection laws and will provide you with notice of any such transfer.

6. Cookies and Tracking Technologies

Our website may employ cookies and similar tracking technologies to enhance your user experience and collect information regarding your interactions with our site. You may adjust your browser settings to disable cookies; however, this may affect certain features and functionalities of our Services.

7. Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by Firstlayr, Inc. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you choose to visit.

8. Changes to this Privacy Policy

We reserve the right to update and revise this Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Any significant changes to this Policy will be communicated by posting the updated Policy on our website.

9. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or the use of your personal information, please contact us at human@hue.inc.

© 2023 Firstlayr, Inc. All rights reserved.